Connecting the value chain. During 2018, FV and Ferrum, supported by Mercado Libre and AlephCRM, took the first steps in executing a new strategy focused on supporting their distributors operating in Mercado Libre.
The initial key-step was the construction of digital catalogs following Mercado Libre's operational guidelines to complete them with as much information as possible. Based on them, the publications generated have a better ranking, and contribute to the success of Sellers in the number one e-commerce platform in Latin America
AlephCRM was the chosen platform, integrating the value chain from end to end, solving all the key points:
- Catalog Construction
- Price administration 3. Assignment of catalogs to Sellers
- Publication
- Management of Questions in Mercado Libre
- Sales Management
- Reporting
With its comprehensive proposal AlephCRM laid the foundations for digital integration between FV- Ferrum, its Distributors and Mercado Libre.
“We seek to put our distributors at the center and offer them what they need to sell online. Putting our catalog at your disposal is a clear example of this ”, share Juan Pablo Pasini, from Ferrum and Diego Viegener, from FV.
The future of the construction industry
For 2019, AlephCRM together with Mercado Libre, promise to bring to the largest number of leading companies in the construction industry, the same solution to connect SMEs in the sector and transform the reality of the industry.
"From Mercado Libre we are going to accompany brands and their main resellers to generate new commercial strategies to better reach buyers throughout the country", Facundo Panelati, Category Lead at Mercado Libre.
The operation of this construction ecosystem around AlephCRM will generate scale economies and benefit Sellers, who will be able to increasingly concentrate their efforts on a single platform to bring the solutions of the main brands to consumers and developers.
"At AlephCRM we believe in the evolution of markets, companies and especially, in the stage that is already between all of us, of improving collaboration in the commercial chain, respecting its members. It is an honor for us that FV and Ferrum give the kickoff of the transformation of the construction industry hand in hand with our platform", concludes Gastón Zelerteins, CEO of AlephCRM
About FV S.A.
FV S.A. is a company with almost 100 years in the market, dedicated to the manufacture and marketing of taps in a wide range of products for the bathroom, kitchen and sanitary facilities. Today it is the undisputed leader of the sector in Argentina and the Latin American markets. In Argentina, FV owns an establishment near the city of Pilar, 60 kilometers from Buenos Aires city, which covers an area of 60,000 m2 where taps and foucet sets are designed to satisfy a wide spectrum of needs through nearly 3,500 different items. It also has commercial offices in the town of Florida, Buenos Aires, of 9,500 m2, and branches in the most important cities throughout the country, with 10,500 m2. Together they make a total of 80,000 m2 of covered area in Argentina. It is one of the few Argentine companies that has an Industrial Design Department, dedicated exclusively to the creation of new products. Concepts such as quality, design and service are goals for each of its members. More than 1,700 people work today in the integrated establishments that FV owns in Argentina.
About Ferrum S.A.
With more than 100 uninterrupted years in the national industry, it is the leading company in the bathroom equipment market with a wide range of porcelain toilets, basins, bathtubs, whirlpools, screens, shower cabins, receptacles, seat covers, furniture and vanities . It has two appliance manufacturing plants in Avellaneda and Pilar, and a Hydromassage manufacturing plant in Avellaneda. In addition, it has a significant presence in the MDF (wood fiber boards) market. The permanent investment manages to increase its productive capacity, oriented to technological improvements and the optimization of work processes that allow obtaining greater efficiency in all sectors of the plant. Ferrum also brings its volunteer program "We are all Ferrum" to the community with its proposals: Books in Motion, Let's Play !, Eco School, Employability Workshop, Movies at School and Better Home, Better Life. It has certified the ISO 14001 standard for its Avellaneda and Pilar plants and was awarded in 2011 with the Good Design seal in its Qubiq Line, and the Durcelana series of products, by the Ministry of Industry of the Nation. Ferrum S.A. is a company with national capital, founded in 1911, with 81 years of listing on the Buenos Aires Stock Exchange, which currently employs 1,800 people.
About AlephCRM
In 2017, to tackle the aforementioned problems of commercial chains, with the support of Mercado Libre and Microsoft adding their undisputed know-how in the online universe, AlephCRM emerged: a solution in the cloud that through the provision and standardization of catalogs of products from brands and wholesale distributors, automates and integrates the sales of shops and official stores, with the Mercado Libre platform, optimizing the value chain.
AlephCRM has received investment from Mercado Libre Fund, immersing itself in a work process with Mercado Libre's commercial and product team together with the main players in the auto parts industry as a first step, establishing itself as the solution for the management of e-commerce leader in this segment.
In 2019, AlephCRM has the challenge of positioning itself as the electronic commerce operating system in the entire region, a path that transit together with Mercado Libre in each of the countries in which it has a presence.
The platform has the support of its clients who will seek to be the promoters of the digitization of commercial chains in Argentina, Brazil, Mexico, Chile, Uruguay, Colombia and Peru.
About Mercado Libre
Mercado Libre, Inc. (literally "free market") is an Argentine company incorporated in the United States that operates online markets dedicated to e-commerce and online audiences, including mercadolibre.com. MercadoLibre is the most popular online platform in Latin America based on visitor numbers.