Advances in the digitalization of commercial chains in the auto parts and tire products industry has led Aleph to enter the motorcycle segment.
Mar Maquinarias S.A., representative for Suzuki Motos in Argentina, begins to address an electronic commerce strategy with the support of Mercado Libre and Aleph. It is the Suzuki Motos Argentina Official Store for motorcycle parts products that will be marketed online to reach the consumer.
Suzuki leads the way to a new business model and digitalization of the motorcycle parts and accessories for motorcycles industry, that will come with the brands and wholesale distributors with whom Aleph and Mercado Libre are already working with, to transform again the commercial relationships of an industry that still has a lot to give, such as the case of Bridgestone innovating in the commercialization of tires.
Advancing at motorcycles speed
Working together with Aleph, Suzuki Motos Argentina already has more than 400 cataloged products, distributed in 60 Mercado Libre categories, with official photographs and characteristics, published in its Official Store que that correspond to more than 100 available motorcycle models.
This way, the new Suzuki Official Store is launched into the online universe with the Mercado Libre platform that will be its strategic ally to achieve success in sales and operations. A new era for Suzuki in product marketing.
"In Mar Machinery decided to take a step in the approach to the customer in order to have a better knowledge of what he needs or requires for his bike, and Mercado Libre is an excellent channel for this purpose. We thank Aleph for the management in cataloging our products and staging in the Mercado Libre Official Store." said Alejandro Cueva for Suzuki Motos.
"Aleph welcomes Suzuki and will be accompanying them every day to bring the best experience for the marketing of spare parts and accessories for motorcycles." Gastón Zelerteins, CEO of Aleph.
Gastón Zelerteins, CEO of Aleph visiting the Suzuki stand at the El Salón de la Motocicleta held in the City of Buenos Aires in 2018.
Juan Ignacio Rossetto, head of the Mercado Libre Motorcycles category, also expressed his commitment to the new incorporation of the brand: “For years I have been working together with brands and distributors of motorcycles accessories and spare parts, transforming their marketing processes. and developing new shopping experiences. Now from Mercado Libre I have the responsibility of transforming the motorcycle industry. I believe that the entry of a brand like Suzuki enhances the industry and generates added value for its users, that is why we are convinced that Mercado Libre is the ideal marketplace to equip the Motorcycle and the Motorcyclist”
ABOUT SUZUKI
Suzuki Motor Corporation, is a Japanese company that manufactures automobiles, a wide range of motorcycles, outboard motors, and a wide variety of products equipped with small combustion engines. It was founded in 1909 in the town of Hamamatsu, Japan, by Michio Suzuki.